Follow Up Boss Pricing: What a Solo Agent Actually Pays

The first number on Follow Up Boss’s pricing page is $58.

It sits in large type under the word Grow, and it is accurate. But the switch above it is set to Yearly when the page loads, so $58 is the monthly price only after you pay for twelve months at once. Flip it to Monthly and the number becomes $69. Then look at the small tag in the corner of that same card. It offers calling for another $39 per user, which means calling is not part of the $69.

So the real answer to “how much is Follow Up Boss” depends on switches the page doesn’t flip for you. I flipped every one of them, did the arithmetic for a single agent working alone, and wrote it all down here.

One thing first. I’m a working real estate agent, and I also build a much smaller tool called Business Dialer Call Notes, which costs a fraction of this. That gives me an interest in how you read this post, so keep it in mind. I’ll also say plainly where Follow Up Boss is worth every dollar, because for some agents it is.

Follow Up Boss pricing in 2026, plan by plan

These are the prices on the Follow Up Boss pricing page as of September 2026, before tax. There are three plans. Only the first is priced per person.

All three come with a 14-day free trial, no setup fee and no contract. Every plan also includes unlimited contacts. That matters, because some CRMs still charge you more as your database grows.

Pro and Platform are team plans. A solo agent will nearly always end up looking at Grow, so that’s where most of this post spends its time.

How much is Follow Up Boss for a single agent?

Google shows this as one of the most common follow-up searches, and it deserves a straight answer. Here is what one agent on Grow pays over a year.

So the realistic range for one person is about $700 to $1,300 a year, plus tax.

The $58 headline is the floor of that range. It is not the typical price.

Why the calling add-on matters more than it looks

Plenty of agents run Grow without calling. In that setup you keep phoning people from your own mobile, while Follow Up Boss handles the lead inbox, the email and the follow-up reminders.

But calls from your personal phone don’t reach the CRM by themselves. Automatic call logging belongs to the paid calling feature. Without it, the record of who you rang last Tuesday exists only if you type it in afterwards.

Be honest with yourself about that. If you already skip writing notes after calls, a CRM that depends on you writing notes after calls will not change the habit.

The AI features come with a catch

Follow Up Boss says its AI features cost nothing extra on any plan, and that’s accurate. However, the pricing page adds a footnote: many of those features rely on data from FUB Calling, which is the paid add-on on Grow.

In practice, then, smart summaries and suggested tasks work best when your calls run through their system. So if the AI is what drew you in, budget for the $108 version rather than the $69 one.

Is there a free version of Follow Up Boss?

No. There is no free plan and no limited free tier. Instead you get a 14-day trial with full access, after which you choose a plan or leave.

Fourteen days is short, though. A new CRM needs your lead sources connected, your contacts imported and your follow-up sequences written before it shows you anything useful. Until that work is done, you are testing an empty system.

So if you start a trial, do the setup on the first weekend. Otherwise the trial runs out before you’ve seen the product working on your own leads.

Monthly or annual billing: which is cheaper for you?

Annual billing is marketed as two months free, and the numbers hold up. On Grow without calling, paying yearly saves you $132 over twelve months. With calling added, the saving grows to $204.

But the saving has a condition attached. You pay for the whole year up front, before you know whether the system fits the way you work.

Monthly billing costs more, yet it keeps the exit open. Because there is no contract, you can stop at the end of any month if the CRM turns out to be more machine than you need. For a solo agent trying a CRM for the first time, that option is worth more than $132.

So the sensible order is simple. Start monthly, give it a full quarter on real leads, and then switch to annual only if you’re still logging in every day.

Costs that aren’t on the pricing page

The subscription is the visible part of the bill. There are three more.

First, the leads themselves. Follow Up Boss is a CRM, not a lead source. It connects to Zillow, your website, Facebook ads and more than 200 other sources, but you pay each of those separately. For an agent who buys leads, the CRM is usually the smaller line on the invoice.

Second, tax. Every price on the page carries a “+ tax, where applicable” note underneath.

Third, your time. Somebody has to connect the sources, write the email sequences and keep the smart lists clean. On a team, that is often an assistant or an ops person. When you work alone, of course, that somebody is you, and the hours come out of evenings you would otherwise spend on clients.

What you actually get for the money

To be fair to it, the price isn’t the whole story.

Follow Up Boss is built around one job: catching leads the moment they arrive, and making sure nobody forgets to call them back. A Zillow inquiry, a website form and a Facebook ad all land in the same inbox. From there it can send automatic drip emails, sort people into smart lists, split leads between agents and remind you who is due for a call today. The pricing page also promises phone and email support seven days a week on every plan, plus new features every week.

That is a real product.

When agents praise it in forum threads, it’s usually for speed and ease of use rather than any single feature.

But notice who most of those features serve. Lead distribution, round robin, agent activity reports and shared inboxes are team problems. They answer the question “which of my twelve agents dropped this lead?” A solo agent simply doesn’t have that question.

Who Follow Up Boss is really priced for

The arithmetic makes it obvious.

On monthly billing, five agents on Grow with calling pay $540 a month between them. Pro costs $499 and covers ten people, with calling already included. In other words, once a team calls through Follow Up Boss, Pro becomes cheaper from the fifth agent onward.

Without calling, the switch comes later. Eight Grow seats at $69 cost $552, which again is more than Pro.

So the pricing is designed to pull teams onto Pro. Meanwhile, the solo agent pays the highest price per person of anyone on the platform. One seat with calling costs $108 a month. On a full Pro team of ten, each seat works out at about $50, calling included.

That isn’t a scandal. After all, it’s how most team software is priced. Still, it is worth knowing that as a solo agent you’re the least efficient customer the plan has.

Do you need Follow Up Boss as a solo agent?

It depends almost entirely on where your business comes from.

You probably need it if you buy leads

Say you pay for Zillow Premier Agent, run Facebook ads or get a steady stream of portal inquiries. Then speed to lead is most of the game, and this is exactly where Follow Up Boss earns its money.

A slow reply to a paid lead loses you the lead and the money you spent on it. If faster follow-up brings you even one extra closing a year, $1,300 is paid back many times over. In that case, buy it and don’t feel bad about the price.

You probably don’t if your clients already know you

Plenty of solo agents don’t work like that at all. Their deals come from past clients, referrals and people in their own town.

For them, a lead rarely arrives through a web form at eleven at night. It arrives as a phone call. And the hard part isn’t routing that call to the right agent. Instead, it’s remembering, in the two seconds before you answer, who this person is and what you promised them last time.

That’s also why the cost stings for this group. One commenter in r/RealEstateTechnology put it bluntly: “There are better CRMs for half the price.” Similarly, when someone in r/realtors asked what agents really use to track leads, the question itself listed the options: a CRM, spreadsheets, the phone, or a mix of everything. For many solo agents, the honest answer is the last one.

A simple test

Count the new leads that reached you last month from sources you paid for.

If it’s more than a handful, try Follow Up Boss. Close to zero, though? Then a lead-handling system at roughly $1,000 a year will mostly sit waiting for leads that never arrive.

Where Business Dialer Call Notes fits

This is the part about my own app, so weigh it accordingly.

I built Business Dialer Call Notes because I kept answering calls from clients whose names I recognised and whose details I couldn’t remember. It does one thing. When someone calls, it shows the note you wrote about them, along with their company and job title, on the incoming call screen before you answer.

The notes live in your own Google Contacts, not on my servers. Because of that, they sync to your other devices, you can export them, and they stay exactly where they are if you ever stop using the app. It also works offline.

Pricing is $9 a month, $49 a year or $99 once, with a 30-day trial. By comparison, the cheapest way to run Follow Up Boss on your own is $696 a year.

What it does not do

This is not a Follow Up Boss replacement, and I don’t want anyone buying it on that assumption.

Zillow leads don’t flow into it, and neither do leads from anywhere else. There are no drip emails, no pipeline, no round robin and no reports. Nor will the app remind you to call anyone. Finally, it’s Android only, so on an iPhone you can’t use it at all.

If you buy leads, you need what Follow Up Boss does, and my app won’t do it. But if your business runs on your phone and your memory, you may need far less than you’re being sold.

The yearly cost, side by side

Tax applies on top where it’s due. Also note that these two products don’t do the same job, so the table compares budgets, not features.

Before you decide

If you’re still weighing whether you need a CRM at all, I wrote a longer piece on whether a realtor really needs a CRM. And if money is the main obstacle, there’s a guide to the free CRM options for real estate agents, including a setup that costs nothing.

Whichever way you go, run the numbers on your own lead flow first. The right CRM is the one whose price matches the business you actually have, not the one you’re told to grow into.